For those of you familiar with MINI’s new campaign just ignore this part and click on the video above to see the first episode dubbed “The Clean Getaway” then continue after the jump to see episode 2 called “Dawn of Silverfox”. And now back to those who haven’t got a clue what we’re talking about.

“Hammer & Coop” is a 6 episode long, mini-series that’s heavily influenced by action TV-Series’ of the late 70’s and early 80’s like K.I.T.T – Knight Rider, Starsky & Hutch, The A-Team etc. The films where created exclusively for the web by MINI USA in conjunction with the add agency, BSSP. As for the two protagonists, Jim Turtledove is “Hammer” while the 2007 Mini Cooper S is “Coop”, the talking car. –Continued: Click “Read More…” below to see the rest of the article, Episode 2 and the initial trailer

Although the films are kinda long for your usual “1-minute stay” web users -I’m one of them, I saw both to their full extent and I “kinkily” admit to liking them. And if you’re wondering what the point behind all of this is, MINI seems to want to create a "masculine" image for its hatch in order to dissuade male US buyers who still think it's too feminine for their tastes. Go figure.

EPISODE 2: DAWN OF SILVERFOX



HAMMER & COOP TRAILER

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