We’ve seen plenty of car ads showing vehicles transforming into robots but we can’t remember ever seeing a car model transforming into its successor –even if it is just a facelift. We really liked Hyundai’s Korean TV ad for the facelifted Sonata (see the leaked images here), as it's innovative and up to the point at the same time. Hopefully we’ll see it coming around these shores too.

4 comments

  1. Matthew // November 06, 2007  

    Maybe not the only ad of this type, Holden's latest 'evolution' ad is similiar in concept:

    http://www.youtube.com/watch?v=4I2lKT_eZ_8

  2. Anonymous // November 06, 2007  

    Actually there was a pretty nicely done transformation ad done in 1992(I think) for the then new dodge Caravan where it transformed from its successor into its new version and they showed everything changing front, rear, side, interior, dash... and that was over 15 years ago

  3. Chris Hosford // November 06, 2007  

    It was nice to see enjoyment of this new Hyundai ad that is running in Korea.

    Yes, here in the U.S. this new Sonata will go on sale next year.

    As a Hyundai Motor America employee I can't say more than that on timing right now....but I can tell you the car is great

  4. 94 taurus owner // November 06, 2007  

    That's awesome wish my taurus could do that once a year.