Ford CEO: “We Will Keep Volvo”

Friday, November 09, 2007 | 2 comments » Categories | , ,

Ford has decided to terminate any rumors concerning the sale of Volvo -at least for the time being. “Our plan now is not to sell Volvo but to improve its cost structure and brand positioning,” said Ford CEO Alan Mulally, "I think we can do substantially better than where we are today.” On the other hand however, Mulally declined to rule out a future sale, saying Ford would “continue to review its brand portfolio.

Via: Autonews (sub. Req.)

2 comments

  1. markus // November 10, 2007  

    It's a sound decision. Ford would've regretted the sale before the ink was dry.

  2. Anonymous // December 21, 2007  

    Maybe it's sound for Ford, but a lot of people working at Volvo regret _this_ decision...