In order to spice up its vehicle sales Chrysler LLC decided to address consumer worries on increasing gas prices by introducing the “Let’s Refuel America” campaign that will run through June 2, 2008.
Concisely, with the purchase of eligible Chrysler, Jeep and Dodge vehicles, customers can select the “Let’s Refuel America” program in lieu of other available incentives and receive a gas card that locks their gas price (up to 87 octanes regular, E85 fuel or diesel fuel) to $2.99 for three years. Of course as with any other campaigns of the sort, there are limitations, so before you sign up we’d advise you to check out the small print. -More details after the jump
Press Release
Program Description
The Let’s Refuel America gas card program works when a customer purchases a new and unused Chrysler, Jeep or Dodge vehicle and selects the program in lieu of other available incentives. The customer is provided with the registration process documentation and registers providing their required personal information via the dedicated web site or toll-free 800 number. Once registered, the customer receives their gas card and separately, their Personal Identification Number (PIN) within 4 to 6 weeks of application. The customer then swipes their Let’s Refuel America Gas Card at an eligible gas station, selecting up to 87 octane regular, E85 fuel or diesel fuel, and enters their PIN to begin the fueling process. After the fuel transaction occurs, the customer’s personal credit card (identified in the registration process) is charged $2.99 per gallon.
Let’s Refuel
The following vehicles are eligible for the Let’s Refuel America program:
Small/Compact Car
Dodge Caliber, Chrysler PT Cruiser, Chrysler PT Cruiser Convertible
Mid-size Car
Dodge Avenger, Chrysler Sebring, Chrysler Sebring Convertible
Large Car
Dodge Charger, Chrysler 300, Dodge Magnum
Crossover
Dodge Journey
Minivan
Dodge Grand Caravan,
Compact SUV
Jeep Patriot, Jeep Compass
Mid-size SUV
Dodge Nitro, Jeep
Large SUV
Jeep Grand Cherokee, Jeep Commander, Dodge
Pickup Truck
Dodge Dakota, Dodge Ram, Dodge Ram HD
The following vehicles are not eligible for the Let’s Refuel America program: All SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab, Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter.
Select Program Offer
- $2.99 guaranteed fuel card for up to 3 years
- Offer valid with up to 87 octane regular unleaded fuel, E85 fuel or diesel fuel only, depending upon purchased vehicle*
- Yearly allotment of gallons provided
- Annual gallon allotment ends each year on 7/31 (first year ends 7/31/09)
Enroll
- Easily register via a dedicated web site or by calling designated 1-800 number
- Personalized Let’s Refuel America Gas Card arrives within 4-6 weeks of receipt of application
Use & Save
- Use the Let’s Refuel America Gas Card like any credit card – just swipe and type in your PIN to use
- Check account transactions online
* If mid-grade or premium unleaded fuel is purchased, the customer will be billed for the $2.99 plus $.15 per gallon for mid-grade (88-89 octane) or plus $.30 for premium (90-94 octane). All other grades of fuel higher than 94 octane are not covered under this program and the full pump price will be billed through to the customer plus a $2 service fee per transaction with no gallon usage penalty. If customer purchases unleaded gas (including E85) on a diesel card, or diesel fuel on an unleaded gas card, the customer will be billed the full pump price plus $2 service fee per transaction with no gallon usage penalty.
























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There's no limit on how much you can pump? Any idea what the "allotment" is?
um... most places in the world, you can't even buy that low of an octane of fuel. Most are E95 or E98.
Doing this can be good for immediate sales, but long term disaster.
Trying to maximize sales without looking to the future isn't clever.
Why not spending money instead to research or promote fuel-efficient technologies - technologies which are currently benefiting the Japanese manufacturers greatly?