Coinciding with the launch of its new truck range, Volvo Trucks has presented an in-house designed merchandise collection. The range, which consists of two collections, the “FH16” and the “Volvo Trucks”, comprises more than one hundred items, including leather wear, UV-safe baby clothing, bags, watches and lifestyle products.Without wanting to sound stereotypical, we can’t help thinking that the collection and especially the “feline” models promoting them in the pictures seem to share more in common with C30 customers than with your typical truck drivers… -Continued
2 Comments:
Whenever I think of 'Volvo' and 'truck', I immediately thereafter think of 'Swedish meterosexual men's fashion'.
Rather than say the carpark at Swiss bank.
I'm trying to picture truckers here in the USA sporting these clothes while driving Volvo trucks.
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