Every car manufacture that respects itself nowadays needs to have a unique logo for its cleanest and most environmentally friendly vehicles. Hyundai on its behalf is introducing the i-Blue insignia that will appear on every car in its range that manages to offer emissions below the 120g/km barrier. The first production model to bear the i-Blue logo will be an i30 hatchback powered by the company’s 1.6-litre CRDi turbo diesel engine and it will make its debut at the British Motor Show in London (July 22 to Aug 3). -Continued

So what’s so special about the i30 i-Blue? Well, Hyundai’s engineers managed to achieve a 6g/km drop in CO2 emissions over the standard i30 1.6-litre CRDi model thanks to a minor change to the gear ratios. There are no other changes whatsoever – we’re not kidding. Don’t you just love marketing?