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Videos: Ford Fiesta Love Factory Viral Campaign

Wednesday, July 16, 2008 Categories: , , , , |
In an attempt to gear up interest for the forthcoming Fiesta, Ford has created a new viral campaign for its new subcompact hatch dubbed “Fiesta Love Factory”. The campaign that began today with the colorful transformation of Ford’s factory in Cologne (see here) continues with a series of videos illustrating the theme "Ford Fiesta created with love”. In our opinion, we’d have preferred to see this campaign on the new Ka, as the whole concept is a bit too playful and feminine for a dynamic model like the 2009 Fiesta. -Videos after the jump





3 Comments:

angrystan said... »July 16, 2008

I am accused of being a bit slow sometimes, but I don't even know what they are attempting to communicate with these ads. Perhaps these spots are a bit silly and memorable, but I just don't understand what about this would encourage me to buy a Fiesta.

Of course, a multi-hour discourse upon the technical advantages of this vehicle over others in the marketplace would appeal to me. I may not be their target market.

Anonymous said... »July 17, 2008

those ads are stupid. some bizzare combination of pee wee's playhouse and the dating game. I am so looking forward to this car coming to the states and to see that ad only makes me annoyed. Try chic and cool over lame and stupid please.

Anonymous said... »July 17, 2008

Forget the ads! How did they cover that building in Germany. It looks totally amazing. Cool.

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