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Fancy That: Study Shows Sportscars Arouse Women

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And to think all those times we saw women drooling over exotic sports cars we actually believed that their real interest was about the owner’s bank account - how foolish of us… Believe it or not, according to scientific study performed by Bermuda based luxury motor insurers Hiscox (it’s not ours, we swear), the sound of a luxury car engine is actually more appealing for women than men.

A total of 40 participants, 20 men and 20 women from professional backgrounds, aged between 22 and 61 years of age, took part in Hiscox’ (they couldn’t have picked a worse name) experiment. The participants were exposed to a 30 sec recording of the engine sounds of a VW Polo, a Maserati, a Lamborghini and a Ferrari. After 20 minutes their response was measured by the amount of testosterone found in their saliva -now, don't get perverted boys. The result? -Continued

Hiscox –this is getting really stupid but we can’t help it- found that the Maserati had the biggest impact on women with 100% of the female participants showing a significant increase in testosterone secretion. Surprisingly, only 50% of male participants showed an increase in testosterone in reaction to the Maserati. The boys seemed to get a bit more turned on with the Lamborghini as 60% showed an increase in testosterone levels. Not surprisingly, 100% of the female participants showed a decrease in testosterone in reaction to the Polo’s engine sounds

David Moxon, the psychologist who conducted the study commented: “We saw significant peaks in the amount of testosterone in the body, particularly in women. Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.”

Thanks for the tip Alex! , Study Source: Hiscox

6 Comments:

Anonymous said... »September 04, 2008

i dont get the joke with the companys name

jenny said... »September 04, 2008

How daft to you have to be to not see the joke with the company's name? Call it childish if you will, but it doesn't take a rocket scientist to figure something THAT simple out.

Marcus said... »September 04, 2008

Hahahahahaha! I guess he's never seen Hiscox

Anonymous said... »September 05, 2008

I drool over looking at the ladies in this page.

John said... »September 05, 2008

Now, let's not get too messy...

Chris said... »January 08, 2009

OK, so I need to start saving up for a Maserati.

Not the biggest sample of people though - 20 women from a professional background? What profession?

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