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Busted: Aston Martin Vantage Owner Discovers Volvo Logo on Key Fob!

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It's a common secret that in order to cut costs, manufacturers share parts among their brands and vehicles. Most of the times though, these parts are hidden from the judgmental eyes of their customers. But accidents do happen as is the case of a Rio Prestige hire customer in the UK that somehow managed to scuff the leather-wrapped key fob of his rental Aston Martin V8 Vantage only to discover a big fat "Volvo" logo lying underneath!

We all know that even after the sale of Aston Martin from Ford to a consortium led by Prodrive boss Dave Richards (though Ford still maintains a stake in the company), the British sport marque continues to make use of the Blue Oval's spare parts bin and especially from Volvo.

But you would have imagined that when it comes to vehicles like the V8 Vantage which cost a small fortune, Aston Martin would have the decency to take the time to remove any decals or logos from parts that are derived from significantly cheaper and less upscale models. If anything else, the price tag on these cars would more than cover the expense and save them from the embarrassment...

Via: Car

9 Comments:

Anonymous said... »November 02, 2008

LOL

Anonymous said... »November 02, 2008

Figures. The world is so cheap and lazy now they/us can't even rebadge a piece of plastic for a car that costs 10X as much.

Andrewthecarguy said... »November 02, 2008

There are more Volvo parts in the car too. The seat adjustment buttons are straight out of Volvo.
This is the standard key...if you opt of the ECU (Emtional Control Unit) you get a crystal key that is much nicer and more befitting, but it is a few thounsand bucks.
Hopefully, now, Aston Martin will make it standard.

Theodor said... »November 02, 2008

Volvo spends alot of time engineering the interior ergonomics of their cars. They have been doing this and doing it well for a long time. Ever wonder why 240 seats feel so good? Good design. It's a trait in short supply these days.

thierry said... »November 03, 2008

The guy should be happy. Now he knows that superb solid Volvo technology is involved.

Sergejs said... »November 03, 2008

who gives a shit?

Anonymous said... »November 03, 2008

at least it didnt say ford!

Chris said... »November 06, 2008

at least it didnt say ford!

Is this my good friend who words as a ford sales man?

Anonymous said... »November 10, 2008

Its why I think the Vantage isn't worth the price payed, if you go aston choose the real ones, not the cheap ones... bye bye V8 vantage, long life the DB9/DBS

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