Hyundai Genesis Coupe Accident Korea Hyundai had the unfortunate chance to see how its brand new rear-wheel-drive Genesis Coupe performs in a real-world crash when a 2.0 Turbo slammed into the concrete surrounding of a metal pole somewhere in Korea. Despite the severity of the crash and as you can see in the photos that have been circulating around the Korean blogosphere the past few days, it appears that in this particular car, both the driver and front passenger airbags failed to deploy.

To be completely fair, the Coupe's front-body structure looks like it did its job by absorbing most of the energy caused from the impact, which is a good thing in the event of an accident. We're not aware of the details surrounding the crash so if any of you happen to know Korean and you've read something about it in the news, feel free to enlighten us with a comment.

Hyundai Genesis Coupe Accident Korea
Hyundai Genesis Coupe Accident Korea
Hyundai Genesis Coupe Accident Korea
Hyundai Genesis Coupe Accident Korea
Hyundai Genesis Coupe Accident Korea
Hyundai Genesis Coupe Accident Korea
Hyundai Genesis Coupe Accident Korea
Hyundai Genesis Coupe Accident Korea
Hyundai Genesis Coupe Accident Korea
Hyundai Genesis Coupe Accident Korea
Hyundai Genesis Coupe Accident Korea Pics Via: Hankyung and LuckyWorld


59 comments

  1. Anonymous // November 12, 2008  

    Oh my..... that is a very bad ad for Hyundai safety...unless it fell off the back of a truck and wasn't running at the time, those airbags definitely should have deployed.

  2. Anonymous // November 12, 2008  

    Honestly I am scared of airbags, after seeing people I know get smacked with them I don't like the idea of them. I thought they were like fluffy pillows, but I heard they are like old potato sacks.

  3. Anonymous // November 13, 2008  

    Told you so, Told you so! I told you told you told you so!!

    hunDIE+kia(Killed In Accident) are CRAP man!

  4. Anonymous // November 13, 2008  

    Korean cars are refuse!! scum!!
    chinese too!!!
    Japanese cars are so great!!hahaha

  5. Anonymous // November 13, 2008  

    I wonder if there is some reasonable explanation for this? If not, Hyundai is f*cked

  6. Anonymous // November 13, 2008  

    It looks like the car hit the pole at an angle, not head-on. If the angle is just obtuse enough, the airbags wouldn't deploy. That's the only explanation I can find. Doesn't fully explain the top of the steering wheel being bent in like that, though...

  7. Anonymous // November 13, 2008  

    ebesine atlamis arabanin..
    Eng: He is jump to midwife of the car..

  8. Anonymous // November 13, 2008  

    I work on both airbags and steering wheels for a living, and believe me, the steering wheel is supposed to bend. If it was stiff, it would cause even more damage to the occupant. With the steering wheel being bent the way it is, though, that tells me the person was unbelted. Which is stupid step number one.

    Also, with the angle crash appears to have occurred, it's right in between a side and a frontal crash. It's likely not that the airbags failed to go of -- the computer that collects the data and determines if it is a good course of action probably decided a "no-deploy" was the best case.

    Airbags help, for sure, but can sometimes do more harm than good. If you're incorrectly seated, unbelted, etc., they can induce injuries you may otherwise have not sustained. That's why you should always wear your seatbelt! Airbags work with seatbelts as a system for the maximum safety effects.

    And finally, this is KOREA we're talking about. They're safety standards don't exactly match ours here in the States. BUT in order for Hyundai to sell here in the US, they have to meet all federal safety standards -- which have recently become even more stringent. And then you have the IIHS tests, which all manufacturers want to do well on for publicity's sake.

  9. Jenny // November 13, 2008  

    I like how someone knowledgeable finally comes around and all the Hyundai-Kia haters suddenly disappear. Just who the heck posts around here, a bunch of twelve-year old kids?

  10. Anonymous // November 13, 2008  

    Is it possible that the driver wasn't wearing a seat-belt?? Stop speculating based on what's surfaced.

  11. Anonymous // November 13, 2008  

    "Honestly I am scared of airbags, after seeing people I know get smacked with them I don't like the idea of them. I thought they were like fluffy pillows, but I heard they are like old potato sacks."

    LOL! I also work on airbags, this comment is hilarious. Go educate yourself on airbag systems and watch some high speed video on how it works.

    You guys know what that little "SRS" stamped on airbags stands for? Supplemental Restraint System. To be used in conjunction with seat belts.

  12. Jerry Tang // November 13, 2008  

    Korean and China people also go this problem , its not because the Hyundai is not safety , its because people in China and Korean doesn't have a concept to wear the seat belt when driving , so the airbag didn't work ~

    anyone know he meaning of "SRS AIRBAG" ?

    whatever you driving a M.Benz and haven't wear the seat belt , you'll also get hurt

  13. Anonymous // November 13, 2008  

    I disagree with the comment regarding the angle of the crash being between a frontal and a side impact. Looks like a frontal crash to me, it took away the whole right side of the car. The bag should have gone off. The passenger bag probably didn't go off because nobody was sitting there, I might be wrong, but I think the passenger bag is only activated if there is a passenger. I've read that street racers disable the the airbag and anti-lock brake systems for drifting, it was probably disabled.

  14. Anonymous // November 13, 2008  

    I reckon the most likely explanation is that the impact of the crash totally destroyed any computer or system which was meant to be controlling the airbag system because, clearly, at least the drivers side airbag should have deployed.

  15. Anonymous // November 14, 2008  

    I still want the car. If ur really that concerned about safety get a roll cage and harness. I still plan to buy the car the day it comes out

  16. Anonymous // November 14, 2008  

    this is not something that is not just for hyundai, i work in a bodyshop and i see alot of fords, GM's, honda's, just about every brand come in once in a while with a head on collision and air bags did not deploy, a number of factors come in to play in why air bags dont deploy.

    im not trying to defend hyundai but i think most american cars have worse quality than korean cars.
    the koreans have really been making huge improvements on their quality, pretty soon i think they will be on top next to the japanese.

  17. Leon Zeelie // November 15, 2008  

    No belt, no air bag, this is to protect the idiot that's not wearing his safety belt driving like a animal in town.
    He/she would have had far more serious injuries if the bag popped without wearing a belt.
    Safety belt= first restraining system, Airbag(SRS)= secondary restraining system.
    point made, wear your belt if you can't control your car!!

  18. Anonymous // November 15, 2008  

    Guys, the driver's airbag deployed. IMO. It is very clearly seen in the first picture. See white cloth underneath the lid on steering wheel. The lid was later put on so one could make a better photo. The remnants of an airbag fit back inside very easily. The driver was not wearing a seatbelt, so even a deployed airbag did not prevent hitting the steering wheel. Bad idea.

  19. Employee - Takata // November 15, 2008  

    "Guys, the driver's airbag deployed. IMO. It is very clearly seen in the first picture. See white cloth underneath the lid on steering wheel. The lid was later put on so one could make a better photo. The remnants of an airbag fit back inside very easily."

    And I suppose the tear seams magically adhered themselves back together without any indication the cushion ever went through them.

    The airbag did not deploy. The cover does not fly off at the occupant and then can be slapped back on top of the steering wheel assembly as if nothing happened. The airbag deploys through the cover's tear seams, makeshift "doors" that open that the airbag slides across.

  20. Anonymous // November 15, 2008  

    So many here rushing to defend the Asian cars. But, do they defend the American cars? NO!

  21. Anonymous // November 15, 2008  

    Would it be possible for Carscoop or anyone else to find that article in Korean and have it translated properly so that we can stop making uneducated guesses already???

  22. Anonymous // November 15, 2008  

    for the record, SRS = Supplemental Restraint System

  23. Anonymous // November 16, 2008  

    "So many here rushing to defend the Asian cars. But, do they defend the American cars? NO!"

    Why would I bother defending companies that have been mismanaged for 20 years, haven't upgraded production lines to produce cars that are environmentally friendly and let unions run their profit margins into the ground. The same mismanaged American companies that are now asking YOU the taxpayer to please bail us out of our own stupidity. Why waste any time defending them?

  24. Rok // November 17, 2008  

    Why are you people still in doubts about the airbags when the facts have been told so many times:
    1.) The airbags did not deploy.
    2.) Reason: Driver was not using the seatbelt and SRS airbags (should) never deploy if seatbelts are not fastened.
    Period.

  25. Miriam // November 17, 2008  

    What a bunch of baloney. How do you know that the airbag is connected to the seat belts in this specific model? For your information Rok, few cars have this system

  26. Anonymous // November 17, 2008  

    "Why would I bother defending companies that have been mismanaged for 20 years, haven't upgraded production lines to produce cars that are environmentally friendly and let unions run their profit margins into the ground. The same mismanaged American companies that are now asking YOU the taxpayer to please bail us out of our own stupidity. Why waste any time defending them?"

    I only have one thing to say to you...


    AMEN!

  27. Anonymous // November 17, 2008  

    I was recently in South Korea and can tell you that many safety systems that are required in the U.S. are optional in Korea. People deck out their cars with leather, folding mirrors, GPS, etc, but they don't pay for safety. My father's brand new Sonata didn't even have latch anchors for our son's car seat. Sadly, there is a very good chance that the car in the photos did not have airbags to start with...

  28. Anonymous // November 18, 2008  

    That's the result when u being such a cheap ass!

    go buy a real car guys....get a seond job to get a REAL car!

  29. Anonymous // November 18, 2008  

    "And I suppose the tear seams magically adhered themselves back together without any indication the cushion ever went through them.

    The airbag did not deploy. The cover does not fly off at the occupant and then can be slapped back on top of the steering wheel assembly as if nothing happened. The airbag deploys through the cover's tear seams, makeshift "doors" that open that the airbag slides across."


    Hate to tell you this, but both of my brand new Hondas don't have "doors" or tear seams. The entire airbag cover flips downward or upward depending on which airbag deploys. Older airbags did deploy in such a manner, but any of the newer dual threshold systems will most likely have a solid cover that does stay in one piece when deployed.

    as for this case.. it is most likely that the driver was not wearing a belt.

  30. BENDERZX // November 18, 2008  

    the first contact in the crash in a srs airbag module?

  31. BENDERZX // November 18, 2008  

    crash first in the module airbag , not working all sensor's in the vehicle lol!

  32. Anonymous // November 18, 2008  

    Bottom line, there is not much takeaway from these photos for two reasons:

    1) We don't know the situation - drive not wearing seatbelt, no airbag in the first place, not frontal crash, airbag actually deployed - are all plausible explanations.
    2) We know Hyundai's in the US have airbags and their crash ratings are above industry average now...Genesis sedan received the highest safety rating in EVERY SINGLE crash test

    So, Hyundia bashers (most of whom seem to have no more than a 3rd grade education in age or mental capacity as evidenced by their grammer) and go away

  33. Anonymous // November 18, 2008  

    Are you SURE even those crap in US have airbag(s), they will work when the crash happens? UH?

    people who spent money on those are more stupid than 3rd grade kids...

  34. Scottie Sharpe // November 19, 2008  

    Hundai's have air bags?

  35. Anonymous // November 19, 2008  

    Airbags only work if you are using a seatbelt.

  36. Anonymous // November 20, 2008  

    stop making arguing and be quiet you dont know what really happend were you there no so stop saying crap about this is crap that is crap ok zip your mouths closed unless you were there ok

  37. Anonymous // November 20, 2008  

    "Hundai's have air bags?"

    LOL Nice one!

    well.. some ppl think hunDIE or kia (Killed In Accident) have....

  38. Anonymous // November 22, 2008  

    i can't believe I just sat and read all these comments... All I can say is I can't beleive anybody would deliberatley drive a car with no seatbelt on...

  39. Anonymous // November 23, 2008  

    does anyone else notice that the white car in picture #3 is doing a wheelie?

  40. Anonymous // November 27, 2008  

    bunch of idiots to think all hyundai are created the same.

  41. Anonymous // November 28, 2008  

    yea.... same piece of crap...

  42. Anonymous // November 29, 2008  

    Well, if anyone would take the time to do their research, you can buy Hyundai's in Korea without the same safety requirements you see in other countries.

  43. Anonymous // November 29, 2008  

    I think the government should pass a law...

    "ppl who drive hunDIE or kia (Killed In Accident), when they have accedents, shouldnt be rescued"

    those ppl should die anyway... why waste the money to save them?

  44. Anonymous // December 04, 2008  

    To remind EVERYONE the seat belt is not the primary restraint device in a car. the windshield is.

  45. Anonymous // December 21, 2008  

    geez, bunch of retards up there.. look at 1st pic. Air bag worked, just put the cover on the wheel after accident

  46. Anonymous // January 27, 2009  

    I think every car has a problem something like that somtimes. Actually, I have two cars, 2005 Honda Accord and 2008 Hyundai Tiburon. And I can't find any problem between two cars.. I would rather say that Tiburon is a bit better.. cause it definatly looks GREAT! some say Hyundai and Kia SUCK because of the old-reputation. But it is so Wrong. I think Hyundai and Kia are better than American poor muscle cars. alsom Hyudai car is still ongoing in great- progress. for example, Hyundai Genesis has got many prises in this year. Also, Kia's new cars with a great Designe, much like Soul, new Optima are coming soon to the U.S. I love Hyundai and Kia rather than Ford and GM.

  47. Anonymous // January 28, 2009  

    That car in my country.
    in my country,KOREA Hyundai and KIA differenet quality in foreign country.
    so many people don't like Hyundai and KIA in KOREA. especially H and K 's option not very very good. that is not foreign version Genesis coupe, KOREA version car!!

  48. Anonymous // February 15, 2009  

    its obvious the car didn't hit head on..the crumpled door is facing away from the pole..it grazed it and spun around.
    The sensors are not located in that zone because it has no threat to the cabin.

  49. Anonymous // February 15, 2009  

    and to the tards saying the bags deployed...wheres the tears in the covers and the white powder.. which would be practically everywhere on the dash and steering wheel

  50. Anonymous // February 23, 2009  

    why do people insist on continuing to bash hyundai?
    it's not pronounced hun-die, it's pronounced hun-day
    and you know the thing that tells you that you're not wearing your seatbelt? the beeper? well, the newer cars have the airbag system linked up to the seatbelt system, so if the seatbelt is not being worn, it'll keep the airbag from deploying in certain cases that the airbag would cause more injuries than it would save

  51. Anonymous // February 25, 2009  

    If I had been the driver, I'll buy another Genesis again wihtout doubts.
    as Technical I'd like to say that nowdays the body of the cars are full prepared for absorving the impacts in a crash avoiding damage and injuries to the passangers. Maybe if you had this impact with a Tank, the body won't be deformed and the passanger will have a lot of injuries. This cas has complety absorved the impact force that is the reason the airbag didn't deploy.
    Good for Hyundai

  52. Anonymous // March 08, 2009  

    yo people that are making positive comments here are obviously working for hyundai. This car and this brand hyundai is a fail. These koreans are fuckin fail copy G37 look with that piece of shit car. If any dumb american buy this car be known that this is a fuckin koream(kimchi) car nor a japanese car.

  53. Anonymous // March 12, 2009  

    G37 is an overpriced piece of shit. Most of the negative views posted here are racially driven, so hear this fuck faces; if the persona was wearing a belt, the air bag wouldn't deploy. Under-fucking-stand that red necks? Also, if the air bag did deploy, it would have blown the persons hand away from the steering wheel, so it wouldn't have been bent either from the persons hand or their face.

    Finally, fuck American cars and the stupid douche bag union cockroaches that drove themselves into a debt that will never be recovered. The next car I buy is going to be Jap, Korean, Chinese....whatever the fuck else, but I'm definitely not giving my hard earned money to a company that can't manage themselves.

  54. Anonymous // March 23, 2009  

    some guy could've did this on purpose just to fuck up the car lmao

  55. Anonymous // March 23, 2009  

    do that with any car and the same thing will happen. in the end korea/jap cars > american cars anyday. and it doesn't exactly depend on the brand, it depends on where it's manufacturered. like the mitsubishi eclipse..it's a jap brand but it's built in america.........hence why the car sucks and begins to have problems after 2 years or so. american cars are strong but they're bad quality and are not long-term reliable. jap/krn cars are weaker in general but a lot more reliable and good safety system. so in the end, jap/krn > us cars anyday.

  56. Anonymous // April 29, 2009  

    "people that are making positive comments here are obviously working for hyundai. This car and this brand hyundai is a fail. These koreans are fuckin fail copy G37 look with that piece of shit car."

    TOTALLY!!! Only MORONs will spend money on those PIECE of SHIT!!

  57. Anonymous // April 29, 2009  

    That model was a reproduction model with the airbag function disabled.

  58. Anonymous // May 15, 2009  

    Its funny how people can debate this shit over the internet. Started off as just to show the airbag not deploying, to people dissing hyundai. Its funny because that hyundai, BRAND NEW, prob. had , I DONT KNOW, 1000 miles on it N already had more miles than what an american cars are expected to reach. American cars suk. yes powerful, but shitty built. Any car crash can be fatal. But buying a crappy american car is just fukn stupid. Saying that hyundai suks cus its Korean is just ignorant. Imports>Americans. PERIOD!!!

  59. Anonymous // June 30, 2009  

    Quite hilarious to see sooo many fanboys bashing Hyundai and Kia on this site. Hyundai and Kia have come a long way since they began selling cars in the US, get over it and stop acting like 12 yr olds.

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