James "I'll- even-advertise-panties-for-the-right-price" Bond will get behind the wheel of a black 2008 Ford Edge SUV in the new 007 film "Quantum of Solace," which opens this weekend in theaters in the U.S. The four Ford Edge crossovers that will be seen throughout the move will be dressed to look like hydrogen-powered vehicles. But this is a case of 'fiction-meets-reality' as Ford is currently working on the Edge HySeries which promises to be the world's first fuel cell hybrid electric plug-in. According to FoMoCo, the HySeries combines an onboard hydrogen fuel cell generator with lithium ion batteries to deliver more than 41 mpg.
"Four Edges dressed up as hydrogen-powered vehicles are part of a fleet that belongs to Greene, and they are integrated naturally into the plot of the movie," said Al Uzielli, senior advisor to Ford Global Brand Entertainment. "When you see the Edge – as when you saw the Mondeo in 'Casino Royale' – there's no question to the relevance or the correctness of the vehicle being in that scene."
Relevant or not, Ford's product placement in 007's new adventure does not end with the Edge Crossover as the firm's European arm will also have an ambassador in the movie, the 2009 Ford Ka mincar that will be driven Bond's new girl Camille played by Olga Kurylenko. (Opening image
5 Comments:
Ive already seen it,Been in the cinemas in the UK for a few weeks now,its very good
Bryan Campbell
Was the chase scene with the Alfas and the Aston Martin nice Bryan ?
It was nice, but the aston martin should be able to outrun a 159 duh haha
Bryan Campbell
the chase scene was done on the top gear "best driving road in the world" in the alps (davos to stelvio) - i did it this summer - sadly I did it in a polo but the roads and scenery were amazing - the bond film unit did a good job of capturing it!
HEY GUYZ!THAT SCENE WAS QUITE POWERFUL.I WANT TO DO IT ONCE WITH MY FORD MUSTANG SHELBY GT500KR,AND ALFA ROMEOS CHASING ME!
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