Ah yes, yet another 2010MY vehicle is being launched in the U.S. This time it's Toyota and its full size 2010 Tundra pickup truck and Sequoia SUV models that will begin arriving at dealerships at the end of the month. Both models benefit from the introduction of a new 4.6-liter V8 engine with 310HP and 327 lb-ft of peak torque that's mated to a six-speed automatic transmission.

Compared to the previous 4.7-liter V8, the new engine delivers 34 additional horsepower with a preliminary EPA fuel efficiency rating of 15 mpg city and 20 mpg highway on the Tundra 4x2 models and 14 mpg city and 19 mpg highway on the Sequoia.

Furthermore, all 2010MY Tundra pickups receive a redesigned front grille and tail lamps while there's also an all-new Platinum Package for the CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. This package adds an array of features such as heated and ventilated seats, sunroof, and wood grain trim, and carries an MSRP of $4,662.

Prices for the 2010 Tundra range from $22,960 for the Regular Cab 4x2 standard bed with a V6 engine to $42,155 for the range-topping CrewMax Limited 4x4 with a 5.7-liter V8 engine. The new MSRPs reflect an average overall increase of $557 over the previous model.

The 2010MY Sequoia SUV has been enhanced with a higher level of standard comfort and safety features such as driver and front passenger knee airbag and the new standard audio system that has been upgraded to include Bluetooth, satellite radio capability and MP3 interface with an auxiliary audio jack and USB port.

The base MSRP for the Sequoia ranges from $38,530 for the SR5 4x2 with a new 4.6-liter V8 engine to $58,905 for the Platinum 4x4 with a 5.7-liter V8. According to the Japanese automaker, the new MSRPs reflect a significant average overall increase of $3,361 for all Sequoia models.