Being the superficial people that we are, we couldn't help but notice that Kia's latest Korean market announcements (e.g. for the Picanto and Amanti facelift) were more often than not accompanied by photos of beautiful women. With this in mind, we decided to run a check on all of Kia's KDM press releases from June 2008 to June 2009 - true, we always find time to waste when it concerns women.

Now pay attention for the most useless yet somehow intriguing, fact of the day. To our surprise, no matter what the subject, from around 220 announcements in the past year, all of which contained either a single photo and/or a video, 53 press releases or roughly 25 percent of the total came with a photograph depicting one or more (usually good-looking) females!

Now if we could only convince Kia to follow the same strategy with its press releases in other parts of the world...