Can't say that were fans of "badge engineering" especially when it comes to brands with a completely different mind-set and background, but like it or not, chances are that Fiat's tie up with Chrysler will most likely give birth to at least a couple of vehicles that will only differ in grilles and badges. The U.S. automaker's recently revealed five-year product plan hints at a few cars of this sort, but photoshop wiz, Theophilus Chin, took it upon himself to create a trio of 'Chrysler-ized' Lancias and vice-versa.
These include a proposal for a Lancia Thesis replacement based on Chrysler's well-received 200C mid-size sedan hybrid concept that was displayed at this year's Detroit Show, as well as Lancia-masked Chrysler Voyager and a Chrysler version of Lancia's premium compact hatchback, the Delta.
Source: Theophilus Chin
18 Comments:
Those cars do look good, however I think that Chrysler will get a new grille with the new logo.
I just love photoshop and creative minds to see "what if" at times ! I once had a 6 grade teacher that always screamed what if? what if? at me all the time, i truly wish i had photoshop back then to shut him up !
I think these look good. Wonder if Lancia will make its long-promised return to the UK market with these? Hope so - anything to challenge the German stranglehold on our premium market is definitely welcome.
The Lancia 200C and Chrysler Delta look cool as hell. The Voyager, not so much. Minivans are dead.
Looks waaaaaaaaaay better than a Sebring...hope
the quality is waaaaaaaay better too!
The Thesis looks hot. Can't say the same for the others.
his face looks like new Merc C-klasse :)
The 200C is not bad, definitely an improvement over most current Chrysler models, but I couldn't help but notice that it looks very similar to the upcoming Buick Regal and perhaps the Lacrosse. It'll be years before I even consider buying a new Fiaysler/Chrysiat product...I'm sure it'll take at least that long to iron out some of the quality, reliability and customer service issues the are sure to arise...
How crazy idea it is! Of course Fiat,the parent company of Lancia,cannot afford to permit Lancia to develop its Thesis luxury sedan from zero. But considering such financial and manufacturing states,Fiat has to allow Lancia to personalize the suspension tuning to body design to upholstery,clearly different from original version;the Chrysler 200C. Just shallow badge engineering would make the new luxury Lancia as a phantom of ill-fated,shittiest idea in 1980s,the "Cadillac Cimarron"!
On the other hand,I really anticipate the brand-new luxury Chrysler 200C as a worthy competitor for everything from the Cadillac CTS to the BMW 3-series. So new Chrysler-based Lancia Thesis should have European-bred svelte ride and heroic handling along with voluptuous inside/out,to take on directly with not only Volvo/Saab/Peugeot leagues but also with the Jaguar XF as well as the Mercedes C350,partly with the Audi S5 Sportback and the Lexus IS350.
By the way,if Chrysler wants to make a compact Chrysler,the 2.5-box sloped-back body shell different from stream-lined Lancia Delta's hatchback body is more suitable for the character of this American brand.
I loved the last Thesis, why did they kill the vertical tail lights, they were so distinctive; a much classier version of the vertical style Caddy has.
I'm not surprised they're doing this mass platform sharing, not sure how it will be a benefit, both Fiat & Chrysler make highly unreliable cars
Beautiful work from Mr Chin. I suspect the ‘Chrysler Delta’ is what we’ll see at the Detroit Auto Show next month.
chrysler, are you listening?! bring this car out NOW! it will do much for the company and auto industry in the united states. with a new 300/300c and dodge charger on the way, this will help bring chrysler back. i also think the upcoming jeep grand cherokee (for 2011) will bring many new and long-time chrysler-dodge-jeep-ram buyers into showrooms!
MICHAEL 1963, From Pescara, ITALY
E’ il prezzo che bisogna pagare in nome della globalizzazione! E in fondo non è neanche male…. 20 o 30 anni fa ciò non sarebbe stato possibile, ma del resto, se oggi compri una Fiat “Ulysse” o una Lancia “Phedra” che di Fiat e Lancia non hanno neanche un bullone, oppure una Ford nuova “Ka”, che di Ford non ha neanche una vite, allora non ci possiamo scandalizzare per questa Chrisler “Delta”, che forse resterà solo un prototipo, proposto per saggiare certi umori.
Send us the Fiat Panda 4x4 Diesel!
Wow a Chrysler and Lancia marriage actually makes sense to me. These look good
poor lancia!
us cars are so silly and lancia has to pay for them. baaa
MICHAEL 1963, From Pescara, Italy *
Può essere un modo per rientrare da protagonisti nel mercato delle auto di lusso, cosa che la Lancia non fa dai tempi della "Thema", ma bisogna sviluppare un prodotto mirato secondo determinate specifiche, perchè una Chrysler con la calandra Lancia mi sembra troppo semplicistico! E' certo però che il patrimonio Chrysler nelle auto ammiraglie può tornare utile nello sviluppo di una "alto di gamma" che voglia contrastare la dominazione tedesca in questo segmento!
strahotna krasavica
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