Continuing its high-profile advertising initiatives this year which included the launch of its new Genesis Coupe during the Super Bowl coverage, Hyundai has moved into Times Square in Manhattan, New York with a new outdoor campaign. The cube shaped billboard has three display faces, the front of which has LED screens showing a continuously updated stream of Hyundai video content while the two other sides get vinyl banners.

"As one of the world's largest brands, Hyundai is actively looking for ways to integrate with the world's biggest advertising venues, such as the Super Bowl, Academy Awards and World Cup," said Chris Perry, director of Marketing Communications, Hyundai Motor America. "Times Square billboards draw 1.5 million impressions daily and it is one of the most iconic locations for outdoor advertising, so it aligns perfectly with our overall brand strategy."

The first of a series of ads to be placed on the Times Square billboard features the South Korean firm's new Genesis Coupe.