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Hawaii M-6: Inside BMW Individual's Customization Process [with Video]

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BMW Individual's marketing guys were clever enough to drum up this little diddy. It's a brief run-through of one Individual customer's - Mark Carson, a Hawaiian native - experience creating his own unique M6.

Barring the cheesy voice-over done by someone who reminds me of George Takei (is that you, George?), the story and process of integrating Koa wood into BMW's big, Individualized GT is actually pretty interesting.

From interior and exterior personalization to the fact that they need "weeks of testing" to make sure using Koa was even possible, it's four minutes that are most likely worth your time.

- By Phil Alex



9 Comments:

Anonymous said... »March 23, 2010

At the end of the video, the voice-over says "(M6)the most powerful car you can buy from BMW." Have they already forgotten the new X5M and X6M?
-NF

Anonymous said... »March 23, 2010

are they "cars"?

Anonymous said... »March 23, 2010

I know I have. - Phil

Anonymous said... »March 24, 2010

The wood choice matches his skin tone perfectly - nice to know that BMW has everything taken care of for the less discerning customer.

Mark Carson said... »March 24, 2010

Power as in Horsepower/Weight of car and drag factor.

Testing the koa wood samples meant my sending raw koa veneers to Germany and BMW having their supplier test apply them to production aluminum back plates plus "testing" the non-glossy finish that I requested. The samples were then sent to me for approval before we went any further with the ordering process. And that took almost a couple of months (early Nov 2008 to mid Dec 2008).

Anonymous said... »March 24, 2010

At the end of the video, the voice-over says "(M6)the most powerful car you can buy from BMW." Have they already forgotten the new X5M and X6M?

Well the X5M and X6M have a V8 engine the M6 has a V10 so no they wouldn,t be as powerfull

Anonymous said... »March 24, 2010

Why not the cabrio? It's Hawaii!

Anonymous said... »March 25, 2010

Well the X5M and X6M have a V8 engine the M6 has a V10 so no they wouldn,t be as powerfull

umm... more torque, the M6 with 383 ft-lbs and the X5M with 500, and more horsepower, the M6 with 500 and the X5M with 555, so they are more powerful. Mark Carson may be right with horsepower to weight, but in specs, it does have more power

Dekaynon said... »May 03, 2010

I don't know if I would want to spend 100K more just to get an interior and exterior a different color than already offered. But, hey, if you got it to spend, more power to ya.

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