It's been three years since GM pulled the plug on Cadillac's racing aspirations, but the luxury carmaker is set for a comeback as it was announced today that Cadillac will return to racing in 2011 with the CTS-V Coupe, which will compete in the Sports Car Club of America World Challenge [SCCA]. The move also marks Cadillac's return to a series where it competed from 2004 to 2007, taking the Manufacturer’s Championship in 2005 and 2007 and the Driver’s Championship in 2005.
“Returning to racing in the SCCA World Challenge is a great way to demonstrate the performance and capability of the CTS-V Coupe,” said Don Butler, vice president for Cadillac marketing. “The racecars in this series are production based, which allows us to validate our performance against the best of our competitors on the track, and not just the showroom.”
The Detroit-based company will prepare two teams for the upcoming SCCA World Challenge GT Class with a racecar based on the production CTS-V Coupe. The first event of the series will take place on March 25-27 in St. Petersburg, Florida.
The first event in the SCCA World Challenge is. Johnny O’Connell, a three-time GT1 champion in the America Le Mans Series, and Andy Pilgrim, who won the 2005 SCCA World Challenge GT class in a Cadillac, will be behind the wheel of the CTS-V racecars.
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13 Comments:
This is what my tax dollars went for? Wasting them away on racing when GM really needs to concentrate on business. Cadillac still appeals to the geriatric strata, and Cadillac aligned it that way.
GM...still stupid after all these years, still stupid, still stupid, still stupid after all these years.
Anon1 your such a retarded troll.
the good cars that cadillac has now came from racing those few years on the circuit and with a renewed interest in racing should push cadillac into having a racing pedigree. with the likes of audi, bmw, mercedes, jaguar and even volvo having racing heritages to back up their luxury names have helped them alot. the caddys can run circles around those cars now with a lower pricetag, but still have an old man car stigma. the more they race the better they will become, and considering caddillac out performs bmw right now thats saying alot. racing in some cases is a cheap way of advertising with proof.
The production CTS-v coupe should come with a splitter, it's very slimming.
"Cadillac still appeals to the geriatric strata, and Cadillac aligned it that way."
Wrong. I'm not even 30 and I want a CTS-V very badly. Nothing in Cadillac's marketing in the last decade has been aimed at the 60+ set and it's cars like the CTS and the V varriants that show that Cadillac can make cars people want.
You'd be right back in late 90's about the geriactrics, the old Deville and Seville weren't anything to shout about. Thankfully those cars are long dead. I mean if you told me back in 2000 that in 10 years time Cadillac would make a car that could dust an M5, I wouldn't have belived it either.
Things change. The only thing that hasn't is your dated preception.
Cadillac dealers were told not to woo the younger buyers (especially those who took to the first generation CTS and modifying) as late as 2006. Cadillac did not like the imagine they were getting from that class of buyer. Lutz hated the Sigma group (look it up to understand) and now Cadillac has a miracle resurrection through racing and V series. Look at the first generation V series of the CTS (and even the XLR V for that matter) and learn how that really went over (blown differentials, supper unhappy owners, etc.). Racing what constitutes a highly modified vehicle that bares no real substantive resemblance to the the retail vehicle is supposedly to increase sales? There is no longer any spin-off of racing to the real-world with Cadillac.
Racing = research. Manufacturers use racing to develop and test engines, brakes, transmissions, tires, etc, for their street cars. Ever wonder why some people love Honda's V-tech engines? They were tested and refined through their racing program. Maybe Cadillac buyers don't buy a vehicle because of the racing program, but the breed is improved through the research performed during racing, especially endurance racing.
I sure hope they put it through a good healthy diet.
"Lutz hated the Sigma group (look it up to understand)"
This is the internet, not a friggin' library; nobody has to 'look up' things when you can show them with a URL.
Give us a link to this so-called 'sigma group' or I won't belive your bullshit.
@ anon 9
The internet is a library you liar! So look up.
"The internet is a library you liar! So look up."
You're the one making the positive claim. You prove your case with facts (you know, like how a court system works) and show what you know. If you can't, you've haven't got a case and you're just spouting nonsense.
Two simple words for you:
Prove it.
"Prove it"
-Go check out the Dictionary for the word Library and see what that word encompasses. Now i can't show you ur dictionary....go on look it up son.
No, I ask for stuff on this 'sigma group' and if a URL is going to be provided, why should I belive his claim?
Again, proof or BS.
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