Audi of America sold more than 100,000 vehicles in the U.S. last year for the first time ever, the company announced today. More specifically, the VW Group's luxury brand delivered a total of 101,629 cars and SUVs in the States, posting a 23 per cent gain over 2009 and shattering its previous record of 93,506 units in 2007.
“For Audi, 2010 was a groundbreaking year”, said Audi of America President Johan de Nysschen. “Audi is one of the best performing franchises in the business today. Consumers respond favorably to superior engineering, efficient performance, and differentiated styling, and that’s what they see in Audi”.
While the firm's sales were definitely helped by the rebounding economy, the Ingolstadt-based automaker also expanded its vehicle line-up to more than 10 models and close to 20 variants, giving American customers more options.
The Q5 was one of the best selling models, registering a 70.5% jump in demand compared to 2009. Furthermore, it seems that diesels are catching on, as 53% of all A3 models sold were equipped with TDI engines.
According to Audi, “the powerful brand momentum will build throughout 2011”, fueled by the unveiling of the all-new A7, advertising campaigns and the company’s long-term investment strategy.
By Csaba Daradics
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11 Comments:
Why people do like these crappy cars so much?
the first anon either suffers from down syndrome, or has never been in an Audi before.
Good European brand! American car manufacturers are far behind in everything - technology, design, safety.
^ The A7 SB and A5 SB are crap. They do nothing that estate cars couldn't already do.
Most likely never been in one, he just loves his Dodge Neon :-)
funny how the article doesn't list reliability that the consumer appreciates too. Maybe because they have yet to realize with their first Audi will not be past 35,000 miles, and probably won't cause the lease will be done before then.
Consumer Reports has just ranked car brands for quality perception and as you can see, Audi isn't even ranked but their twin VW sits pretty low:
Toyota
147
Isuzu
2
Ford
144
Suzuki
5
Honda
121
Mitsubishi
8
Chevrolet
102
Land Rover
9
BMW
93
Saab
10
Mercedes-Benz
90
Jaguar
13
Volvo
84
Mercury
14
Lexus
69
Jeep
16
Cadillac
66
Mini
19
Subaru
50
Volkswagen
19
According to your list a Lexus is a bad car compared to a Toyota. Hmmm...
And what means Audi is not even listed? Hyundai and KIA are not either... or Rolls Royce and Porsche.
Brand perception means people are as ignorant about Audi as you obviously are. That will change over time because, as you can see, they are selling to more people.
Congrats Audi.
Style over substance. We have the same problem in the UK, perceived 'greatness' blurring the real life averageness of the Auto-union product.
Great calling it Auto-union, is it 1965?
Audi are doing well because they churn out mediocre, but fantastic cars, you know an Audi buyer, usually the one who sits there at a party listening and laughing at other people with that thing called character
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