The future, as we imagine it now, may be full of robots doing all kinds of things for us humans, including driving our cars. As some scientists over at Google recently proved, driver-less vehicles may become a reality sooner than we expect, so here's what an automaker that produces cars for drivers has to say about this issue.
In the Chrysler Group’s latest commercial for the 2011 Dodge Charger called “The Future of Driving”, we are presented with a gloomy future, in which robots control all aspects of our lives, from choosing our diet and wardrobe to even walking our pet dogs. The hero of the commercial has nothing to say about all these things, but when a robot invites him to sit on the passenger seat of his own car, things get a little bit out of control...
What happens next is easy to imagine, as the commercial ends with the following tagline: “Introducing the 2011 Dodge Charger. Leader of the human resistance.” Scroll down to watch the commercial.
By Dan Mihalascu
VIDEO
20 Comments:
I've got to hand it to Mopar.
Yes, their products are shit and uncompetitive, but that ad summarizes my growing disatisfaction with the disenfranchising of humanity in just the last 10 years.
I love the idea after this add... however i would liked a little more action.... something that makes me hate driving robots more than i do right now...
However... very nice try dodge!!!
Google may be getting very close to own our lives... but i will destroy they entire robot driving program bolt by bolt and nerd after nerd if one of them tries to tell me to ride shotgun on MY CAR!!!
Too bad the four-door Charger is not a decedent of the original, but rather just as contrived as this commercial.
For the love of God... STOP CALLING IT MOPAR!!!!! The company is called CHRYSLER!!!!! Mopar = MOTOR PARTS!!!!! WTF?!?!?!?!
This ad makes me want to buy an older car, one that's not laden with Big Brother-style electronics. In fact, one that doesn't have a CD player, but a good tape deck instead (Nakamichi TD-1200 anyone?).
How is it this 60 second ad is better than the last two Transformers movies combined?
Classic Dodge, always resisting progress for better or worse.
How is it this 60 second ad is better than the last two Transformers movies combined?
because it's slower for you and then you understand it better...
Anon #3: If you want a two door Charger, buy a Challenger. Remember, change is inevitable, and resistance is futile. You will be assimilated!
"Classic Dodge, always resisting progress for better or worse."
How is this in any way resistance?
p.s. You can't resist progress for better or worse, thats a double negative, you can only resist one of the other.
^..LMAO
All you ninnies above probably by 'AUTOMATICS'. There is the real danger to human/machine involvement/interaction. The manufacturers are trying to take away your manual trannies. Resistance is VITAL.
3Deuce27
PS! Chrysler builds vehicles. MOPAR sells parts
Remember, change is inevitable, and resistance is futile.
Yes, but not all change is good as witnessed by the four-door Charger that never should have been.
Only Americans respond to image adverising, the rest of us are interested in the product.
Advertising to the lowwest common denominator is ok but at least we should know more than we can see from the visual especially since the car is rather mediocre.
Good for the gammers I guess, maybe MOPARS target market.
"For the love of God... STOP CALLING IT MOPAR!!!!!"
No. Ever hear of the old phrase "Mopar or no car"?
Mopar can be used to refer to Chrysler, Jeep, Dodge, Rambler, AMC, Eagle, and perhaps the Diamond-star tie-up/fuck up. When I use the word 'Mopar', the above it what I refer to.
Also, there is no such thing as god, so how can you command someone to do something for 'the love' of one?
Will it break down? Yes.
MOPAR sometimes sponsers cars suh as in sprint car racing.
MOPAR CRACKPOT
I FEEL THE SAME WAY WHEN BOWTIE IS USED, OR FARGO.
LIFE IS SO CRUEL.THEY JUST WILL NOT LET US BE. GIVE US OUR NAMES BACK. GIVE US OUR COUNTRY BACK. HELP US JESUS.
i hope all you dodge, chrysler, ram/jeep HATERS--and american bashers--hold your mouths agape when you realize that chrysler/fiat will finally prove you wrong! Motor trend, road and track and automobile magazines are all saying the new C/D/R/J vehicles are vast improvements: ride, materials, quality, value (i hope reliability)!
CDRJ have high livability scores according to consumer reports--better than most cars! ok, not sebring!
that was a cool commercial! a little violent though.
Reg: MOPAR...
Mopar (short for Motor Parts) is the automobile parts and service arm of Chrysler Group LLC. The term was first used by Chrysler in the 1920s and has been in continuous use ever since. Mopar parts are original equipment manufactured parts for Chrysler vehicles. In Canada, these were sold under the Chryco and AutoPar brands until the Mopar brand was phased into that nation's market, starting in the late 1970s.
en.wikipedia.org/wiki/Mopar
More...
"Mopar has passed into broader usage among car enthusiasts as an unambiguous reference to the Chrysler parent company, as the Chrysler name also refers to a company marque. The term has thus become an inclusive word for any Chrysler-built vehicle—most any Dodge, Chrysler, Plymouth, Imperial, or DeSoto, plus Jeeps and sometimes Eagle vehicles built after Chrysler's 1987 buyout of AMC-Jeep. Thus, for example, a car club for owners of any Chrysler Corporation vehicle might describe itself as a club for Mopar enthusiasts."
Again, from fucking awful wikipedia.
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