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Kia Hooks its Belgium CEO up to a Lie Detector to Dispel Doubts About 7 Year Warranty

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If there’s one thing South Korea’s Kia does better than any other automaker, it is offering especially long warranties. In Belgium, for instance, the warranties across their entire range of vehicles extend to seven years.

That’s no mean feat, though intriguingly Kia Belgium have found that a lot of new car buyers believe the seven year warranty scheme is too good to be true. Either there’s a catch, or it doesn’t cover all Kia models, or there’s some extra charges that need to be paid first.

To counteract these rumours, and gain some additional customers, Kia Belgium hooked its General Manager Benoit Morrene up to a polygraph (lie detector) and let the general public ask him questions in an online, streamlining environment.

So what if there’s a lot of scientific evidence proving that polygraphs don’t work – the lay public doesn’t know that!

You can watch some selected parts of the Q&A session below in this video.

By Tristan Hankins


VIDEO

12 Comments:

Anonymous said... »July 01, 2011

Hook that up to any past or present General Motors CEO here in the States and watch that lie detector overload and cease functioning altogether.

Anonymous said... »July 01, 2011

Too bad polygraphs don't work and aren't used in any legitimate court of law.

Anonymous said... »July 01, 2011

"Too bad polygraphs don't work and aren't used in any legitimate court of law."
You're right as Abu Ghraib yields better results, or at least the results you are looking to achieve. I can see car executives whimpering like little children outside of the luxurious lifestyle they've come to know.

Anonymous said... »July 02, 2011

Hook up a toyota CEO and watch the city lights go out from the over load.

Anonymous said... »July 02, 2011

Ha ask a Toyota CEO about the floor mat and brake gas pedal issues that highlighted really how bad of a make Toyota cars are and you know the thing will short circuit, if they ask the CEO of Toyota did they know their cars were dangerous before Toyota was forced to do recalls.

The to finish it off, ask the CEO of Toyota, what is more important to Toyota, the life's of the buyers or the margin they make on each sell being effected by these recalls they wish had stay hidden.

Anonymous said... »July 02, 2011

"You're right as Abu Ghraib yields better results, or at least the results you are looking to achieve. I can see car executives whimpering like little children outside of the luxurious lifestyle they've come to know."

For frigg sake, it's been shown on Mythbusters of all places that you can fool a polygraph.

Polygraphs simply aren't reliable means to decide upon weather or not someone tells the truth in ANY matter. That's why no LEGITIMATE COURT uses them.

Anonymous said... »July 03, 2011

"For frigg sake, it's been shown on Mythbusters of all places that you can fool a polygraph."
We all know that! General Motors invented the polygraph.

Anonymous said... »July 03, 2011

"General Motors invented the polygraph."

No they didn't! People have had 'lie detection' bullshit long before there were even cars!

My beef is with bullshit lie detectors in the first place. Fuck the automakers, everyone of them are corrupt.

Anonymous said... »July 04, 2011

GM invented the Polygraph. LOLOLOL. ROFL. Also along with some really bad cars.

Anonymous said... »July 04, 2011

An earlier and less successful lie detector or polygraph machine was invented by James Mackenzie in 1902. However, the modern polygraph machine was invented by John Larson in 1921.
John Larson, a University of California medical student, invented the modern lie detector (polygraph) in 1921. Used in police interrogation and investigation since 1924, the lie detector is still controversial among psychologists, and is not always judicially acceptable. The name polygraph comes from the fact that the machine records several different body responses simultaneously as the individual is questioned.

The theory is that when a person lies, the lying causes a certain amount of stress that produces changes in several involuntary physiological reactions. A series of different sensors are attached to the body, and as the polygraph measures changes in breathing, blood pressure, pulse and perspiration, pens record the data on graph paper. During a lie detector test, the operator asks a series of control questions that set the pattern of how an individual responds when giving true and false answers. Then the actual questions are asked, mixed in with filler questions. The examination lasts about 2 hours, after which the expert interprets the data.

in other words corrupt car makers like toyota would still be able to hide the fact they are willing to sell unsafe cars

Anonymous said... »July 05, 2011

"in other words corrupt car makers like toyota will still be able to hide the fact that they are will to sell unsafe cars"
Yeah it pays for them to be corrupt when they have to prove it every time how good they are.

Anonymous said... »July 15, 2011

"in other words corrupt car makers like toyota will still be able to hide the fact that they are will to sell unsafe cars"
Yeah it pays for them to be corrupt when they have to prove it every time how good they are.

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