If Daimler CEO Dieter Zetsche's dream comes true, Mercedes-Benz is on course to become the world’s leading premium car maker both in sales as well as in profits. As Automotive News reports, Zetsche sent a letter to the firm's employees admitting that chief competitors Audi and BMW are growing faster than Mercedes.
"Some of our competitors are now growing faster and more profitably than we are. Granted, those are just snapshots in time and should not be overestimated. After all, many of our best new products are yet to come" Zetsche wrote in the letter.
But he didn’t stop there: “We can’t be content to be in a solid second or even third place. We are Daimler – we should be far ahead of the pack! And if it requires something we don’t have, we’ll identify and develop it”.
Currently the premium car market is enjoying great success mostly due to the boom in China and the rebound of the US market. However, Mercedes-Benz global sales, despite increasing by 9.7% to 610,531 units in the first half of the year, still trail those of BMW (689,861 deliveries) and Audi (652,970 units).
7 Comments:
Is Dieter Zetsche a real person or a Disney animatronic? Either way the market is starting to become saturated with premium vehicles...good luck MB.
What, did the Germans realize Audi is struggling to do so so Mercedes is now having a go at it?
Yes!!! Welcome to the United States of America 2012 B Class and A Class.
"After all, many of our best new products are yet to come" Zetsche wrote in the letter... "
DUH, if you have it, show it, talk is cheap German boy.
anyway, I like Merc better, it has better looking cars than BMW, should not be too hard to take top spot if not already.
Well make better quality cars first...a Kia is better then a Merc.
and then make them look less clinical...
Mercedes, look at bmw i, they are getting advantage in yet another field!
Don't chase bmw, its kinda sad, innovate!
Yeah faux-Premium is more like it. All i am frequently visiting is the glass and chrome appointed dealerships which are run by incompetent arrogant people or the mechanics.
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