In the same warehouse where the Ark of the Covenant is purportedly stored, all of the world’s missed opportunities are held in a sort of limbo, no doubt waiting for sweet release at the hands of Irina Spalko.
What you may not realise until the last twenty seconds (assuming you’re seeing this ad for the first time and didn’t look at the title of this post) is that it’s a TV commercial for Chevrolet’s European arm.
It’s one of those weird car-less car ads, with Chevrolet’s current model line-up only appearing at the very end. There are all the expected players: Cruze, Aveo Sonic, Volt, Camaro, Corvette, Captiva, Orlando and Spark.
It tows that fine line between being clever and outright pretension, but I think Spanish director Nacho Gayan pulls it off pretty well.
You can check that ad out in its full glory below.
By Tristan Hankins
7 Comments:
That...is actually brilliant. Now GM, address missed opportunities in the US...WE NEED A SIX SPEED MANUAL V8 REAR RWD SEDAN!!!
The Aveo is in there! The Spark is on the very right hand side !
. . . all those great Pontiacs!
"waiting for sweet release at the hands of Irina Spalko."
Could have used a better choice of words.
Is the warehouse the Old GM? If so, what is the New GM coming to visit for?
is GM calling their cars "missed opportunities"?
so they admit nobody is buying them and they end up in the dump
warehouse of horrors.
and also the whole line-up is there.
I have not seen such pointless ad for a while.
I got it and I like it.
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