In a move that perhaps shows more than anything else how intertwined the automotive industry is today, the Fiat and Chrysler Alliance announced today plans to sell the Fiat Doblo van in the U.S. and Canadian markets under the Ram brand.
You may recall that GM's European division Opel, will debut its own rebadged version of the Fiat Doblo called the Combo at next week's Frankfurt Motor Show .
The Chrysler Group has not yet released photos nor specifications on the Ram-badged Doblo, but said the van will be imported from Turkey as it will be built by the Fiat Group's Turkish joint-venture partner TOFAS.
The company added that TOFAS will invest over US$160 million for the necessary US and Canadian homologation and customer requirement modifications, with sales of Doblo to commence on this side of the Atlantic in early 2013.
6 Comments:
Fiat Doblo...Opel Combo...
Here in the US, it will be called....Ram Bo.
in Louisiana the Gumbo
A Turkish built Italian car rebadged for America???
Try Ram blow!
A Turkish built Italian car rebadged for the American maket ... should be called the Ram-Blow! FIAT ... your friggin' killing me, are you trying to repeat your last foray in the States?
Looking at the new Doblo passenger variant pics..the front A pillar to D pillar at side view, it looks like that of a supersized Kia Soul from windshield to back. Like a hydrocephalic head...
I think it's a good idea, Ram brand could well be up to the job! I wonder what will happen to their commercial vehicles arm?
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