The Chrysler Group continues to roll out new advertisements that communicate the “Imported from Detroit” message, albeit without the success of the original commercial starring Eminem that in our opinion should have been about the new 300 instead of the 200, but that is another tale for another time.
The new 60-second commercial is titled, “If You’re Gonna,” and it begin to air on national and cable networks last Friday, September 16.
The spot is centered around the new 300 sedan touting its new eight-speed automatic transmission and the improved fuel-efficiency of the lineup. The ad shows the 300 traveling throughout Detroit and its neighboring cities.
“The new commercial continues our 'Imported from Detroit' theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit,” commented Saad Chehab, President and CEO of the Chrysler Brand.
The new campaign was created in partnership with the Wieden+Kennedy advertising agency from Portland, Oregon.
12 Comments:
That tranny lever is a rip off the new A8 from AUDI.
The house/chic at 0:49 seconds...nice combo
looks very elegant
Soon cars are gonna have 21 speed lol
At 0:03 seconds, is that the tunnel from Canada where the " Imported from Detroit" car is built?
Do you really think that only the factory that put the parts together matters?
Almost everything in the research, development and engineering are made in Detroit. Not to tell the management. And it means not only lots of jobs, but very qualified jobs too. A lot better than only a factory... btw Chrysler have three factory in Detroit.
Don't be so superficial.
chrysler-the company- is based in the DETROIT surburb called auburn hills, thats why they use the "imported from detroit" slogan.@Andrew Popoola, as for the new gear shift knob, any car with the zf 8-speed uses the same type of knob design. why people so critical of chrysler, they should be critical of what DAIMLER did to them.
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And if Chrysler made a better Motor with that 8-speed Automatic it could have got 64 MPG. Reg. Honda's do 31MPG just think what a Honda would do with a 8-speed, But I would still buy a 300 over a Honda.
Your right if honesty in advertising is not important.
BTW if you look at your Levi's they say imported from or made in Bangladesh, Case rests.
BooShit.
this is a big car with a decent sized engine... not a little city Honda run around
no it's not zf made the tranny lever for both the chrysler and the audi.......... your ignorance makes me question the future of earth...........
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