When Ratan Tata revealed the $2,500 Nano mini car in India in January 2008, the owner and Chairman of Tata Motors, made headlines the world over with the world’s cheapest car.
Three years later the Nano has faced a spontaneous-combusting debacle while despite the booming Indian car market; its sales have dropped significantly. So Tata decided to do a little publicity stand in order to bring its car once again into the spotlight.
Now, going from $2,500 to $4.6 million is quite a stretch. But that is exactly what the Indian carmaker has done with the Goldplus: it has encrusted a Nano with 194 lbs. (80 kg) of gold, 33 lbs. (15 kg) of silver and more gemstones that we can count.
The company will display this bling edition of the Nano in its various Indian dealerships for the next six months in its effort to rekindle customers’ interest in its core model.
Maybe if there is an Indian version of 50 Cent or Akon, they can persuade him to use it in one of its video clips as well.
Story sources: Youtube & The Wall Street Journal
6 Comments:
Seriously, the world has gone to hell...
u can cover shit ingold but its still shit
Lipstick, meet pig
I live in Surrey British Columbia Canada, this just reenforces my perception that tackiness and Indians really do go hand in hand.
just goes to show you really cannot pollish turd
can that turd still moves with the excessive weight of 80kg?
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