Remember the times when Lancia targeted the younger end of the male audience with cars like the beautifully penned Flavia Coupe and the rally-born Delta HF Integrale series? Sadly, those days are finito.
Nowadays, the Italian company is trying to reach out to the same demographic with trim models like the new Ypsilon Black&Red that will make its debut at next month's 2011 Bologna Motor Show.
According to Lancia's own words, the new trim level "is designed as an alternative for a younger and male target that prefers contents associated with sporty style and audio technology."
The Ypsilon Black&Red is available with a choice of two engines, a 1.2-liter gasoline unit with 69-horses or a 1.3-liter turbodiesel producing 95-horsepower.
There are only four exterior colors available - Argilla Red, Vulcano Black, three-layer Fiamma Red and two-tone Argilla Red with Vulcano Black roof, and a single interior theme with two-tone black and red upholstery.
The car's standard equipment includes a manual air-conditioning system, a higher-end 360° Hi-Fi Music system, 15-inch alloy wheels, height-adjustable driver seat, electric windows up front, and an array of safety features such as ABS + EBD, ESC (Electronic Stability Control) complete with ASR and Hill Holder, plus front and side airbags.
7 Comments:
More like young female audience :|
Another proof that the peoples with power in FIAT are dumb as f***k! What sporty style they saw in this car? The paint and the diffirent seat theme? The seats are faaaar from sporty, just look how the sporty seats looked like in the 2nd generation Delta - http://media.snimka.bg/3500/013255401.jpg Now that is sporty seat!
Also if they want that car to look somewhat attractive for males they should consider making real sporty kit, with bumpers, fenders etc.
At least a Lancia in red. Maybe I'm wrong, but I think it's been 20 years since the last one.
Dude, the kind of males Lancia's "management" has in mind are the likes of Lapo Elkann: drug-addled FAGGOTS.
Crude and disrespectful phobic fool
U mad bro?
Go be a faggot elsewhere.
Problem faggot?
Post a Comment