A Toyota iQ with the 1.33-liter gasoline engine will set you back £12,775 (US$19,900 or €15,100) in Britain. A base Aston Martin Cygnet with the same drivetrain will cost you £31,000 (US$48,300 or €36,300) but can approach the £50,000 mark (!), depending on the edition.
If you do the math, you'll find that the entry-level Cygnet costs almost two and a half times more than the car it is based on, and which is available in North America under the Scion brand with prices starting from $15,995.
In an attempt to address critics that claim the Cygnet is nothing more than a posh iQ with all the extras ticked and a different grille, the British automaker published a video that gives an insight into the 150 man hours taken to assemble each car.
And while the bespoke colors and top-notch materials will no doubt impress a small numbers of buyers, at the end of the day, the fact remains that the Cygnet is an iQ dressed up in a fancy suite which, in our opinion, doesn't even come close to justifying its price tag.
13 Comments:
typical european marketing = rip off. focusing more on style than substance. style isn't even that great it's just marketed as such. Gucci, Fendi, etc etc. it's just rags
This is just a "stupid car" for even more "stupid people", no real Aston Martin, shame on them for this tuned Toyota...
That is actually a very interesting way of presenting any technological deficiencies in a way that they appear as if they were advantages. You don't have highly advanced and expensive fully automated robots to paint the surfaces to micrometer accuracy, but instead 2 lads paint the entire car by hand, and the Customer should be convinced to pay more for that because.... why?!!! It's like saying to the Greek Citizen that the Debt has shot through the roof because the Public Sector employs 1000K instead of 100K Employees but they should be happy because even the most insignificant Official document/Certificate is handwritten and exquisitely folded by a different Employee each time who is specifically getting paid to do exactly that! Now I'm all for quality and exclusivity and I love Aston Martins, but this thing isn't an Aston no matter how hard Aston tried to present it as such.
I would agree. What you have here is very expensive lipstick on a pig!!!
Everyone does know it was for fleet averages right?
Whoah there Kostas, you just took it to a whole new level!
Sorry Johnfalckt, I guess I got carried away there because I currently live in Greece. I suppose my main fear is that if marketing methods like this one prove successful then they will become case studies for other car manufacturers to follow. 2 decades ago, when the VAG group was advertising platform sharing as a means of cutting costs while improving quality, most of us car enthusiasts feared exactly what Aston is doing now, which is the worst case of 'platform sharing' (if one can call it that); it's badge engineering being showcased in its worst form, not by a mainstream car manufacturer, but by one of the most exclusive car makers in the world! I can see why platform sharing can be necessary, but badge engineering? No way!
"focusing more on style than substance" ....you've hit the nail on the head, well put!
Wash your hands its filthy.
and a lexus is still just a dressed up Camary, Acura / Civic, Infinity / Maxima, ect, ect. See this for what it is; a profitable way to lower fuel consumption avarages / carbon for Aston,
This car is a good Toyota not a good Aston.
Associating these luxury appointments with a Toyota just lowers the perceived value of these skilled craftsmen and fine materials. This is the Aston Martin Cimarron. It's as if this is satire of luxury marketing. Complete mockery actually.
if this comes with 500hp where the fuck do i sign!!!!
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