The Honda group isn't playing games with its Super Bowl spots this year, that's for sure. After recruiting Matthew Broderick to reprise his role as Ferris Bueller in the 2012 Honda CR-X ad, the Japanese firm's premium brand Acura has hired its own stars for its first ever Super Bowl appearance.
The new Acura spot for the upcoming NSX features comedian Jerry Seinfeld with Tonight Show host Jay Leno making a special appearance towards the end of the commercial, the extended version of which you can see right after the break.
The ad shows Jerry Seinfeld going to extremes to be able to be the first one in line to buy the Acura NSX hybrid sports car (seen here in concept guise) that's scheduled to go on sale in 2015, only to be beaten in the end by Leno.
18 Comments:
Who cares? The NSX looks like an ugly R8 and personally, this fanboy ain't drinking the coolaid.
When Nissan released Godzilla a few years back, they intentionally brought cues from the original skyline to, you know, make it a skyline.
The NSX isn't an NSX. It is an Acura that has been names NSX. In fact, i'd argue it looks like and FT-86 mixed with an R8.
What makes this an NSX successor again? Oh yeah, the 3 letters on the back.
FUCK YOU ACURA. YOU RUINED MY FANBOY LIFE
That thing is just ugly like there SUV's and Jay Leno selling a car not made by GM? I thought he was there puppet?
Since it's going to be released in 2015, there is a lot that can happen the to styling. Loved the first NSX, and like this styling to. Glad to see the NSX rejoining the ranks.
Aimed appropately at it's grey-haired, mid-life crisis consumers who would never take the NSX to a track.
Congradulations Acura, you're the new Lincoln.
Didn't even notice the R8 in the commercial, the New York zip lines had all my attention.
Its such a Shame for a Honda Fan like me.
Nobody wants an Acura (American "Design" Honda) which looks like an Audi R8.
The HSV looks much better and i am wondering if Honda lost all theyr Car Designers to other Brands.
There is no NSX dna here... Shame on Acura!
You all sounds like a bunch of freaking morons. I'm quite sure Honda will show the world again and set a new standard. The only frustration with this company is that they only do it once every decade or two...NSX, S2000.
Hahahhahahahahaha....hahahahahah...hahahahaha...hahahahah.....Muuahahahahaha.
Most stunnninggg!
I need this in white, LfA, and the red LF-LC in my collection for dreams come true.
Rushbut... don't talk with your butt.
Great looking car, minus the "Acura grille". That Acura "V" grille needs to be retired.
You have a sad life if it's ruined by a car company! How does one take seriously anything that even resembles what some of you overly negative types put down. You sound crazy!
Oh my god. Oh MY GOD this is embarrassing. So... much... wrong. First, these ads are idiotic and Seinfeld is not funny. Second, Seinfeld is a fan of Porsche, so shilling for Honda is a conspicuous fail. Also, Ferris was into Ferrari's and not Hondas. Obviously they can only get these public figures by paying a ridiculous amount of money. And the end result is like the fat kid that gave his lunch money to the popular kid so that he'd hang out with him. Just sad. Nevermind what I think of the NSX concept (it's best left for dead, to live on as a machine of mythic proportion in spite of the fact that it was a failure in both sales and against the competition) Honda would have been better off doing nothing. Their current lineup is sub par, which is only highlighted by these ad spots.
Ferrari, Porsche....Passe.
Godzilla, LFA now NSX.....the Golden Age.
It's a joke honey bun.
Please do the internet a favour and jump off a bridge. There is too much shit already clogging up the machine, comments like yours only set the world back 10 years.
Ummmm...how so?
The original NSX was a gem. It had technology from F1 and was cutting edge in many ways. It was a car that could beat a ferrari, be taken on a day trip, get repaired for cheap and all for under 90K.There is nothing revolutionary about the NSX, they've released ALL of the major specs and unless there is a dragon or a ninja or a dragon-ninja under the hood, the only surprise will be when auto enthusiasts, not wastes of space named Rushbut, run it through the ringer and reveal what most of us fan boys expect: it isn't an NSX. It will be too heavy. Weight distribution will be off.Underpowered engine with no turbos.Lack anything truly class leading (other than maybe fuel economy which Honda will no doubt toute)
And probably a ridiculous sticker price (Seinfeld had to get paid some how)
Oh and I'm sorry but I have to comment on the spot: Jerry freakin' Seinfeld? His show was funny. He is not. First he was in the Amex spots and was unfunny. Everyone dumped his ass because, again, he isn't funny. And now, Honda puts him (and Broderick) in commercials. It makes Honda look fucking ancient!
Not sure if anyone actually realizes this, but the NSX was featured powersliding around a wet corner in an episode of seinfeld... It was a rental car too.
So that's the relevance. I love how people are bagging out a car that won't be released for 3 years, probably more. There's been nothing released other than a concept styling and basic specs. Remember the last NSX? Underpowered as all hell, but it still beat the 348 in almost every category. Hold your tongue, you don't know anything yet.
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